The graph classically takes on the shape of a pyramid when a population is healthy and growing - the largest groups are the youngest, and each gender dwindles somewhat equally as the population ages, leaving the smallest groups at the top of the graph.Ī population pyramid that veers away from its classic shape might indicate an irregularity in a population during a particular period, such as a famine or an economic boom that led to an increase in deaths or births. Market segments are often divided based on age and gender, and a population pyramid is an ideal visual representation of the two groups. The size and color of each cross-section of the chart corresponds with the market segment it represents, as depicted in the chart's legend.
In the above example, one axis of the chart represents the categories being compared – mobile phone manufacturers – while the other axis lists various age ranges.
What if, instead, he or she needs to compare the size of the user bases, as well as the age groups within each group?Ī mosaic chart would allow said marketer to illustrate all the variables in a clear and straightforward manner. Perhaps a market analyst, for example, wants to compare more than the size of various mobile-phone markets. What if all those variables aren’t numeric even? A mosaic – or Mekko – chart plot might be the better choice.
Whether you’re trying to visualize growth in a sales report, showcase demographics in a pitch deck, share industry statistics in an infographic or something else entirely, you’re going to need an easy way to showcase that content.īecause we understand how difficult it can be to pinpoint which exact chart or graph is best to visualize your data, we’ve put together a list of 44 types of graphs, many of which can be made right in Visme, to help you out.įind your industry, check out the graph options available to you, then click the button below each template to start inputting your data and customizing the design for your project.Ĥ4 Types of Graphs and Charts Marketing Line GraphsĬreate your own charts and graphs with Visme! Try It For Freeīasic line, bar and pie charts are excellent tools for comparing one or two variables in few categories, but what happens when you need to compare multiple variables or multiple categories at the same time? Regardless of what you’re creating, having visuals to represent your data can greatly help your audience understand your point.īut how do you know which types of graphs and charts will be the best options for your industry and your information? Incorporating data visualization into your projects is essential when working with numbers statistics. For example, a bar graph or chart is used to display numerical data that is independent of one another. Graphs are a great way to visualize data and display statistics. Popular graph types include line graphs, bar graphs, pie charts, scatter plots and histograms.
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